Simon Chan 6Wunderkinder Community Building

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COMMUNITY BUILDING

A Chat with Simon Chan, Senior Product Marketing Manager at Microsoft // former Director of Community at 6Wunderkinder

Many startups do not realise the power of community, and those who do know how important it is needed to build a strong brand. Airbnb, Lyft, Uber, SoundCloud, and 6Wunderkinder has all invested a great deal of time and resources into building a strong community around their brand.

So what exactly is a community?

In short, a community is a group of people who care about you, what you’re building, tell you about their needs, give honest feedback about your product and spread the word about your product.

We talked with Simon Chan, Senior Product Marketing Manager at Microsoft and former Director of Community at 6Wunderkinder. If you ever considered building a community around your startup, this talk with Simon where he shares his experience and advice will help you become more efficient at the community building.

ABOUT THE SPEAKER

Simon Chan MicrosoftSimon Chan is Senior Product Marketing Manager at Microsoft. Previously, he was Director of Community and Product Marketing at 6Wunderkinder, a Berlin-based startup that designed and developed the cloud-based productivity app called Wunderlist. Today, Wunderlist is one of the most popular productivity applications and is used by millions of people around the world.